10 Product Definition

Choose the Right Product Ideas and Get Started on Making Them Real

You now have a nicely focused list of business requirements and a rich set of ideas that the team has gathered. What’s next?

Unless you’re on the Shangri-la of projects, you’ll have a budget (tight), a timeline (crunched), or both that are telling you to focus and manage that list somehow. This chapter discusses some of the ways you can transition from ideation to definition of product features and functionality, and ways in which you can work with your team to prioritize those of highest value for their effort. We’ll also cover the kinds of documentation you may need to consider as part of your design process, so that you are defining the product’s UI, ...

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