A Project Guide to UX Design: For User Experience Designers in the Field or in the Making, 3rd Edition

12 Content Strategy

More Than Words

Content strategy is an unsung hero in the world of UX design—or at least, we could be doing a lot more singing about it! Although it may seem intimidating at first glance, don’t let that deter you. Once you start to grasp the immense value that content strategy brings to UX, you’ll begin to wonder how you ever lived without it. It’s an essential practice that makes every design and every design practice better—and having content strategy acumen elevates your UX capabilities by providing you with a not-so-secret asset that makes every project and product better.

Russ Unger (with expert support from Natalie M. Dunbar)

Content strategy, fortunately, is a lot easier to define than, say, user experience. That does ...