Value and ROI

We can argue that a ¶7 Scrum Team exists to create value. Scrum has historically called this value ROI. However, the term ROI evokes an image of capitalized machinery that is atypical of software and other intellectually intensive businesses. But Scrum is best-suited for just these kinds of complex domains. Most Scrum products do not depend on intensive financial capitalization but tend to draw most of their value from “intellectual capital,” and Jeff Sutherland has even said that he created Scrum to help people make something from nothing. In any case, there are other measures of financial value such as net present value (NPV), cash flow, and many more. Scrum applies to products seeking to optimize any and all of these.

Yet ...

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