1.

it all startswith a sense ofurgency

We are much too complacent.

And we don’t even know it.

yes, urgency is relevant, but . . .

“A sense of urgency is important, of course,” he tells me. “Complacency is a disaster these days. But complacency is a relatively minor issue for us. Better execution of our innovation initiative is our challenge.”

He’s a smart man, and his competitors do not understand the opportunities nearly as well as he does. Nor are they inclined to take new actions when profits are good, as he is doing. But there is no question that his firm is not executing his very clever initiative well. Why? Look around him and you find employees who think they innovate just fine. They don’t tell the boss that, but that’s what they honestly ...

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