3.

increasing trueurgency

one strategy andfour tactics

An increasingly popular management tool is the business case. Typically, in a business case, facts and figures, economic analysis, and qualitative logic are used to demonstrate that an issue is important and that a particular course of action should be taken. If not explicitly, at least implicitly, business cases try to reduce complacency by saying, “What we are doing is no longer what we will need in the future. If you look at the data, you’ll find there is a much better way to operate. Here is the proof.” Sometimes business cases try to redirect the dysfunctional activity associated with false urgency by saying, in effect, “Yes, we are in a mess. The way out is for us to focus our activities ...

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