7.

tactic four

deal with NoNos

A few years ago I wrote a fable with Holger Rathgeber about an emperor penguin colony in Antarctica. We called it Our Iceberg Is Melting. The book is about life in a changing and turbulent world. It tells a story in which a colony of emperor penguins encounters the frustrations, fears, and problems nearly all of us face today. But unlike 90 percent of real-life human colonies, our penguins find solutions to their problems that are similar to those used only in the very best twenty-first-century organizations.

One of the main characters in the book is named NoNo. It requires little imagination to predict how he reacts to any new idea. And he not only talks, he acts, often with great effectiveness.

NoNos are ...

Get A Sense of Urgency now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.