8.
keepingurgencyup
An organization that can sustain a high sense of urgency over time has the potential to become a high-performance machine, where results go from good to great and beyond. Financial returns to investors grow past anyone’s expectations. Innovation flourishes, leading to new products and services that customers could not have imagined. The sense of pride and excitement, and the economic rewards flowing to employees, grows and grows still more. But sustaining urgency over time requires that it not only be created, and created well, but that it be re-created again and again.
Urgency does not, and cannot, remain high without conscious effort unless it is very firmly ingrained in an organization’s culture, something that today ...
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