Developing Strategies for Specific Issues and Their Stakeholders
By this point in the research process, you will have summarized the data from interviews with stakeholders. In this chapter, we look at ways to combine what you have in order to extract issues management strategies.
The ability to develop strategies improves with practice. However, an excellent way to increase your chances of getting the most out of your research the very first time is to immerse yourself in contextual information. Visit the geographic location of the controversy or the websites and blogs if it happens to occur in cyberspace. Studying the history of the controversy is always recommended. Many times a controversy is a mutation of a previous problem or ...
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