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A Strategic and Tactical Approach to Global Business Ethics by Lawrence A. Beer

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Chapter 2

Ethics and the Strategic Determination

Ethics in the 21st Century

For many men, the acquisition of wealth does not end their troubles, it only changes them.

—Marcus Annaeus Seneca, Roman orator

The global process was first begun as domestic companies following the traditional product life-cycle theory pioneered new markets for sales expansion after reaching plateaus in their originating market. Via limited historic entrance vehicles, first export and later the licensing route allowing for the transfer of distinctive core competencies, firms first expanded their revenue-growth imperative overseas. The companion use of importing cheaper raw materials and components for local home-market production was initially utilized as firms tended ...

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