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A Strategic and Tactical Approach to Global Business Ethics, Second Edition by Lawrence Beer

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Chapter 4

Ethics Unabridged

Enlarge the place of your tent, and let the curtains of your habitations be stretched out; do not hold back; lengthen your cords and strengthen your stakes.

—Isaiah 54:2

Ethics is not definable, is not implementable, because it is not conscious; it involves not only our thinking, but also our feeling.

—Valdemar W. Setzer, Brazilian anthropologist

Traditionally, ethical determinations in regard to business involved the proper treatment of limited parties, those directly involved in commercial transactions. Applied morality in this respect took its cue from two primary sources. First, the influence of human relationship principles of organized religious cults that instructed worshippers to be honest and fair in their ...

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