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A Strategic and Tactical Approach to Global Business Ethics, Second Edition by Lawrence Beer

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CHAPTER 6

A Universal Code Template

He that will not apply new remedies must expect new evils.

—Francis Bacon, English philosopher and statesman, attorney general and lord chancellor of England

Code Motivation: Factors and Levels

Before a code of conduct for a corporation is established, it might be valuable to evaluate the motivational factors contributing to its intended consequences or reactionary stimulus (a guidepost proposed by Professor Lynn Sharp Paine as previously noted). An exacting blueprint does not exist to define and measure the inspiration for its creation by the organization, but it might be helpful to utilize the work of two humanistic motivational psychologists, Abraham Maslow and Frederick Herzberg. Using their theories ...

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