A Strategic-Oriented Implementation of Projects

Chapter 9

Project Implementation Strategy

Nowadays, the phenomenon of project strategy is an emerging issue in the project management literature; however, there is no one broadly accepted interpretation of the term. Morris and Jamieson (2005) adopt a broad approach when the authors say that project strategy implies transforming business strategy into project objectives, and also both those predefined processes and practices that are used in the course of implementing the project. Artto et al. (2008), based on an extensive literature review, created a more specific definition of the project strategy: “Project strategy is a direction in a project that contributes to success of the project in its environment” (ibid., 8). The word direction implies ...