April 2019
Intermediate to advanced
9 pages
26m
English
article
A Structured Approach to Strategic Decisions
by Daniel Kahneman, Dan Lovallo, Olivier Sibony, Andrew Torrance, Christiana von Hippel
Overview
Many decisions about strategy require that senior executives make evaluative judgments on the basis of extensive, complex information. A disciplined, sequential approach can mitigate common errors and improve the quality of both one-off and recurrent decisions in an array of business domains. The process described in this article is easy to learn, involves little additional work, and (within limits) leaves room for intuition.
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