Glossary
activation Putting into motion all or a portion of a business continuity plan and its teams and procedures in response to a disaster.
assumptions Basic understandings about potential disaster situations upon which a business continuity plan and/or disaster recovery plan is based.
brand A name, symbol, or logo that represents a company, product, or service and makes the company, product, or service recognizable to customers and the public.
business continuity A proactive approach to ensure continuity or rapid restoration of delivery of the organization’s service or product following a disaster. The ability of an organization to provide service and support for its customers and to maintain its viability before, during, and after a disaster. ...
Get A Supply Chain Management Guide to Business Continuity now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
