4 Case Study Yahoo!

DOI: 10.1201/9781003321170-4

Case scenarios are an appropriate method to see the framework’s capabilities being covered in this book and, by default, improve upon it. For example, one very functional case study is the very well-known case of Yahoo!’s hiring of Marissa Mayer as CEO (Elattar, 2014). At one point, Yahoo! was on a downward spiral, had gone through several CEOs in a very short time, and was faced with a fast-growing giant of competitors. As a result, Yahoo!’s scenario was viewed as a recovery effort. However, this scenario to be discussed further was from 2010 to 2014, and the year of the decision-making application was 2012.

Yahoo!’s case is an interesting model of a company so lost it cycled through five CEOs ...

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