Thirty years ago the very idea of a ‘Minister of the Environment’ was unknown in most countries. Ten years ago, the prospect of environmental activists walking the corridors of world power would have seemed impossible to many. However, today both are a reality, and the former is taken for granted. Non-governmental organizations (NGOs) such as Greenpeace and the World Wide Fund for Nature (WWF) have become household names with huge global followings. Media companies like CNN, together with specialized television channels such as Discovery and National Geographic, give ample coverage to environmental mishaps and successes. Most importantly, ‘normal’ people, who don't necessarily consider themselves activists, ...

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