A Thousand Shades of Green

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IMPLEMENTING AN INTEGRATED ENVIRONMENTALMANAGEMENT STRATEGY

The transition from a functional to an integrated response is not an awesome task. The principles are straightforward, the logic appealing and the support base among coworkers usually solid. The business visions and values that drive a corporation are not affected. Indeed, the only thing that changes is the way a company incorporates the environment into its normal strategy and operations.

Despite its relative simplicity, however, remarkably few companies have been successful in making this transition. We feel that this is often because business unit managers, one of the most important groups of pivotal job holders with their bottom-line responsibility for developing and implementing ...