CHAPTER 2

Trust Is the Foundation Stone of Everything

Leaders are the central focal points of business. They are the heroes and the villains of the business world. It is often the chief executive officers (CEOs) who lead the major business stories, carry the most respect, and sometimes, the ones left humiliated and alienated. It is the leaders who are able to motivate companies and teams to excel, to go the extra mile. It is leaders who do make a difference.

Leaders can be of a moment and very often find themselves both hero and villain at different times under their tenure. Consider the story of Philip Green, once hailed as the King of the High Street with the success of Arcadia in the 1990s and 2000s, but who later found himself vilified for ...

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