CHAPTER 5

Boards Have Struggled. Should They Change in Structure?

With all the statistics that have been outlined, it is clear that there is a gulf between the traditional methodologies and the philosophies that sit at the heart of millennials. It is easy to see how many times both media and political commenters have been inaccurate in recent years. Their understanding has been based on the traditional and misunderstood how often external audiences have disengaged from their messages.

It is, in truth, the same within companies when leadership teams are still following a traditional doctrine with little true understanding that their messages and processes simply are not engaging. So much of modern communications has been far less effective than ...

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