7Every Day Can Be Valentine’s DayGetting What You Want from Your Significant Other

Next to care in choosing a partner, I should place courtesy after marriage.


We started this book with a story that Jerri DeVard, former chief marketing officer for Citigroup, told about her son and a little girl who had quite distinct views as to the best use for a water gun. That story demonstrates how different men and women can be even at a young age. The first time I heard Jerri speak at a business conference, however, she said something that illustrates those differences even more powerfully. Someone from the audience asked her about her greatest success. She didn’t point to one of her many successful marketing campaigns, as I assumed she ...

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