IntroductionYou Don’t Have to Give Up Who You Are to Get What You Deserve

You shall gain what men gain, but by other means. And so the world makes men and women.

—OLIVE SCHREINER

Jerri DeVard, former chief marketing officer for Citigroup and a member of the board of directors at Tommy Hilfiger, tells the story about the day her three-year-old son got his first water gun. He ran around shooting everyone he saw. Later that day, a little three-year-old girl friend was dropped off at the house so they could play together. When she saw the water gun, which by now he had grown tired of, lying on the floor, she immediately picked it up and began to water the flowers with it. This story brought home once again for us the fact that men and women see ...

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