A World Gone Social

CHAPTER 3

The Social Employee: Good, Bad, and Way Past Ugly

In Chapter 2, we discussed how the Social Age has turned the company-customer power dynamic on its head. This shift in power, of course, delights consumers. Leaders of companies with product, delivery, and ethics issues, on the other hand, are often caught with their well-tailored pants around their ankles.

In this chapter, we’ll see how companies that fail to adapt to the Social Age are losing control with yet another group coming into power: employees.

In every possible aspect of employee relations—recruiting, retention, employer branding, training, knowledge, and much more—employers find that those employees helping accomplish the flowery words in their carefully crafted mission statement ...