CHAPTER 4

The Evolution of Social Recruiting

What if one technology—a group of competing websites, really—disrupted a major component of how business is done? And not a century-old, Industrial Age process as we’ve discussed so far but a process that itself was in the throes of adolescence, still trying to reach its full potential.

SOCIAL RECRUITING: DISRUPTER

We’re talking, of course, about modern recruiting. More specifically, about how social recruiting has led to many recent references to the job board industry (born in the late 1990s and itself just a teenager) as a dinosaur doomed to extinction.

In the old days—or, rather, in the old-school days—employers would post an ad in the classified section of the Sunday newspaper (speaking of dinosaurs). ...

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