A World Gone Social

CHAPTER 5

The Engagement Era

Companies with unions generally deserve unions.

—Unknown

We’ve already used the word engagement a lot in this book—in every chapter, in fact. Why? Because it’s the buzzword of the early twenty-first century?

No.

Because engagement is the cornerstone of the Social Age. Active listening, communicating in a deliberate manner, collecting and acting on input, providing both formal and informal feedback loops, giving recognition and expressing appreciation are all a huge part of success in a world gone social.

Engagement has earned its place in the buzzword hall of fame—it is that important.

So what’s the trouble with those who throw the word around like teenagers tossing popcorn at a horror flick? They have no idea what ...