CHAPTER 10

The Social Leader: A Blue Unicorn?

My passion is the social executive—or rather, bringing the social leader to organizations. Right now, they’re about as common as blue unicorns.

—Jim Claussen

Remember back when George H. W. Bush was president, and he made headlines because he had no idea of the price of a gallon of milk? (Stick with us—we promise this isn’t a political diatribe.)

The first President Bush wasn’t just off—he was off by a few dollars. The dustup wasn’t over the price of milk but what it represented. One of the president’s most important duties is setting economic policy. When it comes to a staple of most American households—well, not having the slightest clue what that staple costs was taken as a fairly big indication ...

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