Definitely not for ourselves, as some people seem to think. We (including our clients) are not the ones that will be using the website, and we are not the ones that will benefit from it (aside from getting paid for our “hard” labor). This is something that a lot of people in the creative, digital, online, or offline industry seem to be neglecting: the importance of knowing the audience we’re addressing.
It's kind of (although not exactly) like the old expression, “Read the room.” When “reading the room,” we look at whoever ...
