Book description
从表面上看,设计实践和数据科学没什么关系。但实际上,它们的目标都是协助设计师与产品经理了解用户,打造非凡的数字化体验。数据能够提升设计,设计能体现数据的价值。
这本实用指南将向你展示,如何通过数据驱动的A/B测试进行决策,从设计微调至大范围的用户体验概念,以真实的实践案例,阐述如何将数据驱动的设计融入产品设计流程。
- 了解数据、业务与设计之间的关系
- 切实了解数据、数据类型和A/B测试构成
- 借助实验框架定义机会、构建假设、测试不同方案
- 基于关键指标与业务目标构建假设
- 针对可行性最强的假设,设计解决方案
- 分析A/B测试结果,制定下一步行动计划
Product information
- Title: 数据驱动设计:A/B 测试提升用户体验
- Author(s):
- Release date: August 2018
- Publisher(s): China Machine Press
- ISBN: None
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