In this chapter
Creating your corporate presence on the Web
Using the Web as a marketing tool
Selling products on the Web
Understanding secure online transaction methods
Hosting a Web site
Creating a Web site
So far, we’ve discussed what the Internet is (in Chapter 14, “How the Internet Works”) and how a company or institution can connect to the Internet (Chapter 15, “Connecting a Network to the Internet”). In this chapter, we take a look at establishing a corporate presence on the Internet in the form of a Web site.
We’ve also already discussed how you obtain a domain name, but it’s how you actually use that domain name in association with your Web site and other services you provide your customer base via the Internet ...