Appendix D. iTunes
The most influential company in the digital music industry is staking out some turf in the podcasting market, impacting podcast consumers as well as podcast producers.
Introducing iTunes 4.9
In July of 2005, Apple fired the shot heard around the podcasting world when it introduced Version 4.9 of its popular iTunes software. That new version of iTunes became the first mainstream music management software to incorporate support for podcasting. (Podcasting support remains an integral part of iTunes with the release of iTunes 5.01, the most current version of the software as this book goes to press.)
The significance of the iTunes announcement for podcasters can hardly be overstated. Apple legitimized podcasting, transforming it instantly ...