September 2012
Intermediate to advanced
510 pages
14h 48m
English
Content preview from Academic and Professional Publishing
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5
Publishing and communication strategies
David Green and Rod Cookson
Abstract:
This chapter details publishing and communication strategies within the context of the digital technology revolution. The major focus is on scientific and academic journals publishing but the chapter also discusses the little-detailed tradecraft involved in the historical strategic development of particular product types against a backdrop of wider market evolution. Illustrative case-study exhibits are presented detailing the strategic development of selected products and markets, as well as to explain the powerful Network Effects that underline the success of journals that work to more closely match their communities.
Key words
Publishing strategy
communications ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.