September 2012
Intermediate to advanced
510 pages
14h 48m
English
Content preview from Academic and Professional Publishing
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6
Development of journal publishing business models and finances
John S. Haynes
Abstract:
This chapter provides an overview of journal publishing business models highlighting revenue generation, cost management and aspects of financial performance including the profit and loss statement. It also provides an overview of financial management for a portfolio of journals.
Key words
Journal publishing business models
revenue generation
cost management
profitability
Introduction
The opportunities and challenges facing today’s journal publishers are both exciting and daunting. A financial perspective is essential not only for large commercial publishers managing many titles but also for learned societies publishing a single journal that helps ...
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