Relating content to the user
Joy van Baren
This chapter introduces User Experience and explains its importance to the future of academic and professional publishing. The latest insights into information-seeking behaviour of researchers are presented along with their implications for information solutions. The chapter proceeds to discuss various approaches to relate content to the user including interactivity, personalisation, text mining, and interoperability and workflow support. New challenges facing the industry related to versioning and trust are described as well as proposed initiatives to address them, such as the CrossMark service.