Chapter 19: Experimentation and A|B Testing

In this chapter, we will discuss how you can evolve and continuously improve your products by conducting experiments to validate hypotheses through evidence-based DevOps practices, such as A|B testing. This is sometimes called hypothesis-driven development or just experimentation.

The following topics will be covered in this chapter:

  • Conducting experiments with the scientific method
  • Effective A|B testing with GrowthBook and Flagger
  • Experimentation and OKR

Conducting experiments with the scientific method

Traditionally, requirements management was more guesswork than science. The closest that came to a scientific approach were interviews or market research in general. The problem with this approach ...

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