Chapter 19: Experimentation and A|B Testing
In this chapter, we will discuss how you can evolve and continuously improve your products by conducting experiments to validate hypotheses through evidence-based DevOps practices, such as A|B testing. This is sometimes called hypothesis-driven development or just experimentation.
The following topics will be covered in this chapter:
- Conducting experiments with the scientific method
- Effective A|B testing with GrowthBook and Flagger
- Experimentation and OKR
Conducting experiments with the scientific method
Traditionally, requirements management was more guesswork than science. The closest that came to a scientific approach were interviews or market research in general. The problem with this approach ...
Get Accelerate DevOps with GitHub now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
