FOUR

LEADERSHIP AND EVOLUTION

We are in the midst of a storm that has been increasing in intensity for decades, driven by advancing technologies and global integration. Some sectors or industries are being hit more obviously and directly than others with turbulence, new competitive threats, technological discontinuities, new risks … and new opportunities. But no company is immune. Centuries-old DuPont, for one, was once able to compete with products having life cycles of close to twenty years; today, some of its products require the speed of two-year cycles. The newspaper industry, which operated with one business model for over a century, has blown up before our eyes in the past decade. PCs have always been a very competitive product, but if ...

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