8

Communicate, Communicate, Communicate

Every time you have to speak, you are auditioning for leadership.

—James Humes

Ask any retail expert what the three most critical characteristics of a successful retail business are, and invariably they will respond, “Location, location, location!” Location is so fundamental to bricks-and-mortar retail that even if an organization has excellent products, services and people, it cannot be successful if it is in the wrong place. Location is to retail what communication is to interaction between people. Communication is undeniably the fundamental success factor of any type of working relationship.

Several times in this book already we have posed the question, what makes a great leader? When we look back through ...

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