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Accelerating Your Development as a Leader: A Guide for Leaders and Their Managers by Robert Barner

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You Have Your Own Personal Brand

So, you may be thinking, what does the subject of brands have to do with my professional development? In attempting to answer that, let me suggest that all of the brand characteristics that we associate with products, services, or organizations also apply to each of us as individuals. Like it or not, over time each of us establishes our own uniquely distinctive personal brand. Your personal brand is that combination of behaviors, appearance, and communication patterns that characterize you in the eyes of other people. It is your unique personal signature, the way that others come to know and define you. Your work brand is forged from more than just your work performance and includes the whole package that you ...

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