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Accelerating Your Development as a Leader: A Guide for Leaders and Their Managers by Robert Barner

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How to Strengthen Your Brand

The following suggestions can help you strengthen the six brand attributes that were identified in the Personal Brand Matrix. As you read through each list, give special attention to those attributes that you would like to develop, and check off those action items that you think might be particularly applicable to your own brand improvement goals.

Improving Your Brand Image as a Good Communicator

First impressions are strongly impacted by how effectively you communicate verbally and in writing. When your manager receives a report that contains minor errors, omissions, or misspelled words, she is going to be worried about whether she can trust you to effectively represent her to senior management. Here are a few suggestions ...

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