Case in Point: Sandra

One of my coaching clients was Sandra, an incredibly productive woman who had just made the move into the role of vice president of operations. With an extensive background in finance, Sandra had seen a promotional opportunity open up in operations and jumped at it, even though it required her to quickly get up to speed on business processes with which she had little familiarity. During our coaching sessions, I explained that one of the things that could keep her from continuing to advance was her personal brand. Specifically, several managers were of the opinion that she was change-resistant. Sandra had a difficult time understanding this and took the time to tell me about several change initiatives that she had successfully ...

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