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Accelerating Your Development as a Leader: A Guide for Leaders and Their Managers by Robert Barner

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The Challenges Faced by Career Professionals

The Problem of Brand Bias

It is very human to focus on those parts of ourselves that we like the best. When it comes to brand management, this means paying attention to brand attributes that have worked especially well for us in the past and that are reflective of our personal values. Following this line of thought, a work professional may take pride in the fact that she has gained a reputation for being a tenacious problem solver who can work with complex issues. Unfortunately, she may focus so much of her attention on this aspect of her brand that she is totally unaware that others also view her as difficult to work with and as someone who is prone to conflict. In the same way, another individual ...

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