Competitive Use of Information
Obtaining information about a competitor or its products can give an organization a significant competitive advantage, if it is used strategically. For example, if a firm obtained surreptitious access to a competitor’s customer list, they could use that list to try to lure away the competitor’s customers. If that list included details about a customer’s contractual relationship, the competitor could use that information to craft an irresistible offer that would increase the likelihood of closing the deal. That’s why it is vital to keep information, like formulas and recipes, secret—ensuring customers can get the information from only one source.
Valuation of Information ...
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