O'Reilly logo

Accidental Genius, 2nd Edition by Mark Levy

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 4Secret #4:Write the WayYou Think

If you’ve ever been given advice on how to prepare a document for the business community, you’ve probably been admonished to “write the way you speak.” That is, you’ve been asked to make your document sound conversational—and, therefore, easier to understand—by using contractions, plain words, personal pronouns, and a dozen minirules to give the impression that you’re hovering behind your readers, whispering directly into their ears (although if they tried to shoo you away, there’d be nothing there to swat).

This plain English style of writing is invaluable when you’re trying to communicate with others but less valuable for the freewriting page. It’s not that the “write the way you speak” tenets are wrong ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required