Our values are clearly defined and communicated. Values shapeour character: we do what’s right for our customers, employees,suppliers, and investors … even when it’s difficult.


Nearly all men can stand adversity, but if you want to test a man’s character, give him power.—Abraham Lincoln

“In the unlikely event of a water evacuation,” the Southwest Airlines flight attendant announced to a plane filled with paying customers, “we’ll be handing out towels and drinks.”

The response by passengers to the flight attendant’s funny reading of dry federal aviation regulations was predictable: everyone laughed, chuckled, or smiled. ...

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