12.7. Dealing with Information Overload
As a general rule, the larger a business, the longer its annual financial report. I've seen annual financial reports of small, privately owned businesses that you could read in 30 minutes to an hour. In contrast, the annual reports of large, publicly owned business corporations are typically 30, 40, or 50 pages (or more). You would need two hours to do a quick read of the entire annual financial report, without trying to digest its details.
12.7.1. Browsing based on your interests
How do investors in a business deal with the information overload of annual financial reports? Very, very few persons take the time to plow through every sentence, every word, every detail, ...