January 2013
Intermediate to advanced
544 pages
16h 35m
English
book
Accounting for Managers: Interpreting Accounting Information for Decision-Making, Canadian Edition
by Paul M. Collier, Sandy M. Kizan, Eckhard Schumann
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CHAPTER 8
Marketing Decisions
LEARNING OBJECTIVES
After reading this chapter, you should be able to answer the following questions:
Why is it important to understand cost behaviour in pricing and marketing decisions?
How can cost-volume-profit (CVP) analysis be used to help answer “what if” questions related to sales volume and pricing?
How is cost information used in setting prices?
How can a company determine an optimal price for its products by considering demand volumes?
What costs must a company include when setting a price for a one-time special order?
How does a company determine a minimum transfer price between intercompany divisions?
What cost information needs to be considered when a company is in the process of deciding to keep or drop a product line?
This chapter considers ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.