CHAPTER 10
Numbers Make the Business
An Interview with Norm Brodsky
Norm Brodsky, “Street Smarts” columnist and senior contributing editor for Inc. magazine, has experienced the heights and the depths of what it means to run a small business. Among the six businesses he has founded and grown is Citistorage, a document-archive company, which he built to a mega-million-dollar success before selling it in 2007 for $110 million. He has declared bankruptcy twice in his life.
Citistorage began as a messenger business. When one client asked Norm to store four boxes, it changed the course of the company’s history. Now, if you visit Williamsburg, Brooklyn, you’ll see great white and blue industrial buildings that stretch whole city blocks storing millions ...
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