Chapter 7
Making Good Decisions Using Data
Laurence J. Laning
Laurence J. Laning, PhD, retired from Procter & Gamble after 29 years in IT. He was the Chief IT Global Architect for P&G in his last 5 years with the company. He is currently the Missions Director at Northminster Presbyterian Church in Cincinnati. He is an adjunct professor in Xavier’s University College of Business. He is an active consultant for YourEncore Inc. and Xavier’s Leadership Center.
Introduction
This chapter deals with the analyses of both quantitative and qualitative data and its synthesis with human judgment to make good decisions.
Organizations make hundreds of decisions every day. Why is making decisions based on data so important? The opposite of making decisions ...
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