Chapter 2
Developing and Living Your Mission
Len Brzozowski
Len Brzozowski—teaches and is a consultant on Strategy and Change through the Sarasota Center for Innovation. He holds advanced degrees in engineering and business strategy from Dartmouth College. His company, Robotron Corporation, was recognized as one of the 50 most innovative small businesses in the United States.
Introduction
This chapter is about the importance of having a clearly defined sense of purpose and direction for your organization. Beyond that, organizations need a sense of purpose that goes beyond the mission statement into specific behaviors and actions so that what the organization actually DOES is connected with that sense of mission. While many organizations have ...
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