This book highlights 55 innovative ideas that have been implemented in the hospitality industry and its related businesses. For our purposes, an innovation can be defined as a new service, product, process, or idea. As distinct from invention, innovation may mean reapplying or adapting existing ideas in a novel way, but it also may involve coming up with a totally new concept. The early development of innovation theory by Joseph Schumpeter conceived of innovation as a source of value creation in which novel combinations of resources produced new products, production methods, markets, or supply sources.1 In this study, we relied on the following definition: An innovator is a person or organization that has developed ...
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