Innovative Restaurant Concepts
About the moment that a hotel or restaurant firm perfects its concept and operations, it’s time to consider ways to change them. This is no secret, and we have seen throughout this book that hospitality firms are constantly working to improve their operations and concepts, in response to changes in customer demands and market realities. In this chapter, we see examples of how restaurants tweaked existing concepts by adding new facets, developing variations of existing concepts, or creating entirely new concepts.
Concept development has long been a critical aspect of the restaurant industry, and the firms in this chapter have applied a variety of strategies to develop their concepts. Writing over 20 years ...
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