1. Candidates didn’t research the company. They didn’t know the CEO’s name, the size of the company, its business, the market cap, the ticker symbol (for public companies), etc.
2. Candidates didn’t sell themselves or forgot to communicate: “This is what I can do for you, because this is what I have done in school, and for others.”
3. Candidates were nervous, had poor body language, or didn’t look the interviewer in the eye. They obviously didn’t practice interviewing or selling themselves. They say things like, “What would you like to know about me?”
4. Candidates didn’t have a real understanding of the position (i.e., not doing their homework ...